Blog posts about ’copywriting’

Medicine, who needs it?

Written by Wim Beunderman, posted on friday 11 august 2017

Mock Scared Male by Peter Bierman

I must have been about four when I was introduced to the phenomenon of regeneration. At the time, I was on holiday with my family in a resort in Coya, near the mining village of Sewell in Chile where we lived. We were walking from our apartment to the swimming pool when we spotted some skinks on a sun-drenched wall. I can’t remember how it happened, but one of them lost its tail. My brothers and I were a bit saddened by this until my mum pointed out that this was the skink’s protection against predators and that it would eventually grow a new tail.

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An arousing afternoon in the meadow

Written by Wim Beunderman, posted on monday 1 may 2017

Willow by Lavender Field

For a moment she shut her eyes against the sun’s rays. Then she spread her blanket over the long, soft grass in the meadow next to the lavender field and kneeled down. Slowly she undressed until she was completely naked and felt the warmth of the sun caressing her skin. She looked around nervously. She hoped nobody could see her and quickly overcame her fear. She lay down on the blanket, closed her eyes and enjoyed the warm sensation all over her body. Before long, she fell asleep.

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Courage comes from the heart

Written by Wim Beunderman, posted on tuesday 31 january 2017

Luis Padillo

Though, it comes naturally to few
Many of us have difficulty finding it
For courage is everything but matter of fact

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Like serving babycham at an expensive wedding party

Written by Wim Beunderman, posted on tuesday 18 february 2014

Just imagine bumping into a brand new white Q7 (an overgrown jeep-like car) at your local Audi dealer on a rainy Saturday afternoon. You thank your lucky stars. Finally the time’s come to treat yourself to the car of your dreams. After you’ve taken her for a one hour spin, the salesman dabs the drool from the steering wheel and sits himself down opposite you at the negotiating table. Clearly shaken, the poor man spills his cappuccino all over his smooth tailor-made suit. He looks at you as if you’ve just suggested replacing the engine with the engine of the twenty year old banger in which you tugged along to the showroom. He’s laughing. Because, it was a joke, right? Uh-uh. You were dead serious.

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