Blog posts about ’copywriting’

Like serving babycham at an expensive wedding party

Written by Wim Beunderman, posted on tuesday 18 february 2014


Just imagine bumping into a brand new white Q7 (an overgrown jeep-like car) at your local Audi dealer on a rainy Saturday afternoon. You thank your lucky stars. Finally the time’s come to treat yourself to the car of your dreams. After you’ve taken her for a one hour spin, the salesman dabs the drool from the steering wheel and sits himself down opposite you at the negotiating table. Clearly shaken, the poor man spills his cappuccino all over his smooth tailor-made suit. He looks at you as if you’ve just suggested replacing the engine with the engine of the twenty year old banger in which you tugged along to the showroom. He’s laughing. Because, it was a joke, right? Uh-uh. You were dead serious.


Read more about "Like serving babycham at an expensive wedding party"
Subscribe to my blog